Blog: Meta Title, Meta Description and Media Content Tags For SEO 

Rushing Meta Tags is Bad for Content SEO 

A familiar feeling from work and school, even with projects that were fun to start with. There always comes a time when we just want it finished, an overwhelming feeling that we want to get it out there. 

We may be excited for a response to our blog post, or just relieved to have it off our hands and on a page, but failing to control this feeling is not good for SEO.

It is often responsible for content posts lacking that last bit of detail that makes all the difference in search engine rankings.

This is often the time when we add appropriate meta tags and meta descriptions that are so vital for SEO. Search engines don't just read the meta titles and meta descriptions for ranking, they are also used to create site listings on search engines. 

If we want to do our website's content justice, We really need to pay careful attention to the meta title and meta description. If our listings are unappealing or nonsensical, users aren't going to click on the content.

So it is vital that we get this right. That is why this week we are taking a closer look at meta titles,  meta descriptions, and tags for media.

How to Get Title Tags Right

The title tag is a short explanation of the page content. It should be unique for each page and under 60 characters. Keeping it below this number will ensure that it displays correctly on search engines. 

The title tag also appears in the browser tab for the article; for this article, you can see a partial display of the title The Blog: meta tags and Meta Description for SEO on your browser tab.

The title tag will appear in bold above the page URL in blue. Here is an example of a Google listing for a previous article from the blog. The title tag is the first line:

The Blog: 7 Core Essentials of SEO Tactics - rankingCoach

As you can see, this title tag is the first thing that search engine user read about the page; it is effectively a shop window for your website. It is vitally important that it draws users' attention and communicates the site's purpose and brand message effectively. 

This is more important than filling every space with keywords: even if doing so gets a site into a good position,  users still need to find the listing appealing to click on it. 

How to Get The Meta Description Right

Next, we have the meta description which appears below the site URL. This should be no longer than 150 characters. The Meta Description's additional length provides more opportunities for keywords but it still has the same considerations as the title. We need to make sure the description is not too spammy and encourages potential customers to click on the page.

The Blog: 7 Core Essentials of SEO Tactics - rankingCoach

7 ways to Optimize your website on Google. Each step shows you how to improve your PageRank. 

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It is always good to take a look at how your pages are displaying on search engines, especially if you have entered a meta title or meta description that is close to the previously suggested character limits.

An easy way to do this is to paste your website's URL into the search box on Google. Please note, It may take up to three days for a website to appear in the listings, so don't panic if you can't find your page on Google the day you post it. If you want some help getting this right, the rankingCoach application has tasks especially designed content optimization. 

Tags and Keywords With Media Content

Adding a written description to images represents another chance to boost keywords on your main search engine listing. 

These tags are referred to as image alt text. We should use keywords with them in a similar way to meta tags and meta descriptions: in so far as we should avoid keyword spamming. We need to work keywords into a description of what the image actually shows or the key ideas in the article.

Image alt text also creates an additional channel on many search engines for traffic to flow from, by making your website's images appear in the image search results. Build this into your considerations too. In general image tags length should be less than 125 characters.

And Videos? 

Build keywords into your video descriptions and titles in a similar way: balancing keyword use with video listing clickability. 

If the spoken content in the videos touches on keywords, then it is definitely a good idea to take the time to post the video with a written transcript on your page; this will ensure that search engines can read them. 

If the video is posted on other sites like youtube,  embed the video on a page of your site with the transcript below it. Doing this with videos will boost keywords and direct traffic your way.

But What About Keywords Meta Tags?

Some of you may think we have missed a meta tag, namely keyword meta tags. We still have the option to add these during the posting process, but there are probably better things to do with our time; As far as Google is concerned these meta keywords have no value for SEO. 

Webmaster Matt Cutts explained ten years ago that Google stopped using Meta Keywords because they had been overly spammed with keywords. So rather than spending too much time on these focus your attention on meta description and meta title and media content tags instead!

Make The Most of Your Tips from The Coach!

So there we have it. Some great tips to think about next time your content posting trigger finger starts to itch. Need some help getting your website ready for search engines and finding those keywords? You might want to try out rankingCoach.

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Looking for more tips on SEO and keywords? Check out these articles:

Finding The Right Keywords for SEO 

Picking The Right Keyword Rival

How Voice Search Is Changing SEO

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11 Sep, 2019