rankingCoach's Digital Marketing Tips of The Month 

Digital Marketing Tips for February 

February is nearly at an end which means it's the right moment for another rundown of the best Digital Marketing tips posted on our social media since last time.

1) Optimize your images and always create alt tags and descriptions

When it comes to SEO most of us know to put keywords in the meta title and meta description. The debate on how many keywords to put is always raging, my advice:

Use as many as you can whilst maintaining a logical and professional link between the description and the page you are describing. 

Meta titles and descriptions are often, but not always, what appears on a page's Google listings, so having visible but well-presented keywords will also draw the users' eyes to your listed page.

Don't forget to put keywords in your photo descriptions, also known as the alt tags. This will ensure that images accompanying your website appear in search engine image results.  

For more help in this area check out this article from the blog.

Meta Title, Meta Description and Media Content Tags For SEO

2) Improve the loading time of your website - it is a ranking factor and should be less than 3 seconds

Another crucial ranking factor that can get overlooked is site speed. This isn't just important for creating a better user experience & improving sales. Websites that are slow to load do not rank well on Google because pagespeed is a ranking factor.

It is important to pay special attention to the load speed of your website for smartphone visitors. Google uses the smartphone version of your website for ranking purposes. Fortunately most modern site-building applications have settings for checking and building a smartphone-friendly site. Without getting technical at all you can visit your website with a smartphone and cookies deleted to get a better impression of the user experience. 

Bonus tip: Viewing your website's content with your smartphone is also a great additional way of proofreading your content. As the smartphone page's reorientation provides a fresh perspective, making it easier to see mistakes that you wouldn't otherwise notice.

For more help in this area check out this article from the blog.

The Blog: Page Speed Matters for SEO

3) Keep your pages up to date so your visitors know the latest news and Google will appreciate it!

This tip reminds the marketers of an important fact: the quantity of your content is also a ranking factor. Simply by posting well targeted and well-written content more regularly you can improve the number of terms that your website ranks for and the ranking of your indexed pages. 

This is not just good for your rankings because more content means more listings, it also helps because the more quality content you post relating to your website's specialized area of focus, the more authority you build with Google as an expert in this field. This is why it is so important to create a content plan and stick to it. 

Need some help coming up with more ideas for content? check out this article from The Blog:

SEO Content Tips for Your Site from Lennon and McCartney

4) Don't panic, SEO takes time! Work consistently on your website and the rankings will come

Simple but important advice for any business who has experience in SEM and is looking for the same kind of results for SEO. Building up a website's rankings takes a little time but the long term benefits can vastly improve a business's scalability. This is a classic concern many marketers have when switching their focus from Search Engine Marketing with platforms like Google Ads to Search Engine Optimization of their own website.

In contrast to the almost instant visibility of Google Ads, with SEO it's important to think more in terms of weeks and months. If you are tracking your progress with the right tools, such as those you find in the rankingCoach 360 App. Watching these rankings improve can be very satisfying, and improved SEO visibility can spread to countries and terms you hadn't even targeted so it's great for awaking unknown potential. It will also be cheaper to maintain in the long run.

To learn more about classic myths relating to Digital Marketing check out this article: 

5 Digital Marketing Myths Affecting Your Business

5) Make sure that your FAQ page contains keywords

To create the best SEO strategy It's important to take full advantage of all of your site's content. The FAQ page is an often-overlooked page that can really help both the customers' usability of your website and its SEO.

The question and answer format of the FAQ page is ideally suited for optimizing phrases relating to your products. For instance, a website selling jewelry may want to optimize for  the term "handmade jewelry" and their town's location; On their FAQ they could feature a QA exchange saying:

Q: How much of your Jewellery is handmade?

A: We are proud to offer 100% handmade Jewellery from craftsmen in the Santa Barbara California

Here we have logical reasons to list keywords without any keyword stuffing: product longtail "handmade Jewellery" and location "Santa Barbara California". This is great for SEO whilst simultaneously enhancing customers' perceptions of our product. 

Looking for more help with keywords? Check out this article from The Blog

The Blog: Finding The Right Keywords for SEO

6) Make sure your website is mobile-friendly

If your website doesn't create a satisfactory user experience for smartphone visitors, this is something you should work on. More and more people use smartphones as their main device for accessing the internet and the number of people doing this is only set to increase. Also Google uses the smartphone user experience as a primary ranking factor, often making it more important than the desktop version. This means a poor smartphone user experience is almost certainly hurting your rankings and preventing potential customers from finding your site.

For more info on how smartphones are changing digital marketing check out:

How 5G Will Change The Digital Marketing Game

That's it for our rankingCoach's Digital Marketing Tips. See you next time!

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26 Feb, 2020